The more I work with clients, the more I understand the importance of communication. Things get lost in translation, so I like to have a reference during my design process. For instance, have you ever added a tone to a text and then got upset at your BFF?
A secret Pinterest board is a great tool to communicate how a client sees their brand, website or product. It is easily edited, easily shared, and it's so easy to pin!
I ask my clients to pin images that reflect what they want from the design experience. What colors, tones, and images are you drawn to? What typography, textures or patterns speak to you? I ask them to write a brief note in the pin description detailing what they like about the pin. I only have one request and that is to try to steer away from other business brand items like logos, stationary, or descriptions. I want to provide a completely unique design that reflects who they are as a brand.
I highly recommend using a secret Pinterest board for most of your design projects. The only exception that I have is when I am designing a surface pattern design. With these types of projects, I like to get outdoors and take my own inspirational photos, and form my color palettes from there.
If you have never used Pinterest before, (I know there are some of you out there. Don't be shy) then this post is for you.
How to Create a Pinterest Account
Creating a Pinterest account is easier than you think. All you need is a Facebook account or an email address. Fill out the form and voila!
How to Create a Secret Pinterest Board
Once you have your account created, you will be taken to your main board page. Click on "Create A Board" which looks like this:
You will then fill out the information about the board. Make sure you choose the option for the secret board or your pins will be made public.
Now, pin your heart away! There is no right or wrong way when it comes to your brand inspiration.
If you want to share the secret board with another, then fill out that section of the form. You can either enter an email address, or choose another pinner.
Preparing Your Content
I request my clients to write a brief description about what elements of the pin they liked. This added step helps me understand why they chose each pin.
Look for Appearing Themes
As you pin, you will notice that a theme will be emerging. As a designer, this stage is the most useful compared to any other in the design process.
Narrowing Pins Down & Refining the Board
Eenie, Meenie, Minie, Moe your pins and narrow them down to get a clear and concise direction. I help my clients do this. It's good to get an outside opinion. If you have been staring at this for too long, your objectivity lines get blurred. Focus on consistent colors, patterns, and the overall look of your board.
Other Tips on Using Pinterest
- Create a secret board for an upcoming campaign. Make it public when you are ready to knock their socks off. Then, you don't overrun your followers' feeds with image after image of a bulldog on stilts. That's if you run a bulldog circus, or course.
- Keep an eye (or two) on your competitors without them knowing. It's legal marketing stalking. Bonus: you don't have to stare through their shop windows.
- Profile your future clients and get steps ahead. Now when you pitch your perfect, you will have valuable insight.