I think that at one point we have all asked ourselves the question: Should I find an art licensing agent? It's true that with the right agent, you will free yourself up to create more beautiful art. But, how do you find an agent? Let alone, the right one?
Jennifer Nelson of Jennifer Nelson Artists has an informative three day workshop with Modern Thrive called, "How Do I Get an Agent, and Do I Really Need One" on March 16th. You can sign up here. In the workshop you will learn whether an agent is right for you, how to decide who to represent you, how to package your work into a presentation to get noticed, and get customized help for your art career. It's $97 but you can win a free place here!
Even though it is live, the sessions will be recorded for those of us that cannot make it live. I'm signing up and I think you should join me!
In celebration of the workshop and getting answers to our questions, and some guidance on how to find the right agent, I have compiled a list of agencies that may suit you.
Before choosing an agency, do your research! Make sure that they align with how you see your career. Ask lots and lots of questions! Here are a few to get you started:
How long is a typical contract?
Can I work with companies outside of the agency? How do you handle house accounts? (This is where you already have a working relationship with a company).
How are invoices and payments made?
How busy are your artists?
What trade shows do you attend and what portion is paid for by the artist?
Who else do you represent? How many artists total?
What specific companies do they work with?
What is the percentage split?
And last but not least, ask to speak with other artists they represent. Call them and see what their experience has been. Is it positive or negative? How much work is being sent their way?